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GABRIEL MONTIEL GUTIERREZ @werevertumorro (5.5M), 18. Latinas Uprisings goal is to increase the 1.3 percent of Latina lawyers in the United States while fostering a formidable group of Latinas who are ready to lead both in their jobs and communities. LINDA ELAINE @iamlindaelaine 46.9K (Top Latin Influencers), 50. To see the complete list of the50 Most Influential Latinosclick HERE. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. If youre searching for the right person to forge a partnership with, here at Amra & Elma, we present this list of 50 Top Latin Influencers in 2023 to help you promote your brand or products to Latin consumers. He was recently awarded Best Music Video From Home at the MTV Video Music Awards for his work on Justin BiebersStuck with U. Mexican-American stunner Alondra Ortiz, one of the top Latin influencers, professionally known as Alondradessy, began her social media career back in 2016. It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. The heart of Latino Chicago is found in the Pilsen and Little Village neighborhoods on the city's Southwest Side. Reina Castellanos. Her work experiences gave her the confidence to launch her style blog in 2009. Samara Mejia Hernandez is the Founding Partner of an institutionally-backed pre-seed stage fund, Chingona Ventures, focusing on investing in technology and technology-enabled companies all over the United States. Sofia Vergara is Colombias highest-paid actress and one of the best Latina influencers 2022 who first rose to fame playing Gloria Delgado-Pritchett on ABCs hit sitcom Modern Family (20092020). 2. Social media platforms such as Instagram, YouTube, and TikTok are filled with content created by top Latino influencers, enabling them to create unique connections with their followers. Jessica has always loved fashion, but since fat ladies are often underrepresented in the mainstream fashion media, she decided to create her very own platform. They often use their accounts to promote products and brands, but they also use their reach to talk about important issues that affect the Latinx community. Opeoluwa (@opeoluwa_oos) 7. Juanpa Zurita 5. She's also partnered with countless city-wide non-profits to advocate for education, the arts, and community health and wellness. Nena, one of the top Latin influencers, is a Mexican beauty and makeup vlogger based in Chicago. That last point is critical for . The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. On her channel, she shows her love for makeups, trying every beauty trend there is from cheap to high-end products and recommending those that she likes the most. Rudy Mancuso 8. Michelle started in the modeling industry at a young age, but she gained more attention as a fitness enthusiast when she joined several competitions, including the NCP bikini competition. Massiel Massy Indhira Arias, or Massy Arias, one of the top Latin influencers, is a Los Angeles-based certified personal trainer and health coach best known for her high-intensity workouts. As an advocate for female empowerment and one of the most popular Latina influencers 2022, she founded the nonprofit organization Lorensitas to help underprivileged girls around the world achieve their dreams through talent competitions and scholarships. With her determination, enthusiasm, wit, and charming personality, she was able to land partnerships, model jobs, and collaborations with prominent brands. The creator of Badass x Bonita uses her voice and platform to advocate for the immigrant, LGBTQ+, BIPOC, survivors, Mujeres, and oppressed communities. Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. At the same time, famous Hispanic influencers need to stay true to themselves and stay authentic when engaging with audiences. As a writer, Kim, one of the top Latin influencers, published Mariposa and Mija, her collections of bilingual poems, affirmations, and revolutionary love letters. Latinx (a recently coined gender-neutral term some prefer) leaders are CEOs of multibillion-dollar public companies. As ambassadors for the companies they partner with, top Latino influencers help to make sure that messages are spread far and wide. Mexican-American fashion and lifestyle influencer, Paola Alberdi, one of the top Latin influencers, is the woman behind the highly successful fashion platform Blank Itinerary where she shares her outfit inspirations, travels, home dcor ideas, and more. Who were the most popular Latina influencers 2022? Staying current is easy with Crain's news delivered straight to your inbox, free of charge. In the early 1950s and 60s, the Community Service Organization (CSO . Through her various works and efforts, Kim received the Agent of Change award from Univisions Premios Juventud and has also been recognized in various publications, including Huffington Post, People, Today, Buzzfeed, and Oprah Magazine, and a lot more. @thepennycloset_ Claudia Felix-Garay is based out of Los Angeles, California. Additionally, famous Hispanic influencers usually have an extensive reach over multiple social media platforms including YouTube, Instagram, Facebook, and TikTok which allows brands to reach large numbers of potential customers at once. Latin influencers have taken the social media world by storm, and over the last decade, they have become increasingly in demand in digital marketing campaigns. JULIE SARIANA @sincerelyjules (6.6M), `15. Since then, she has modeled for top fashion brands like Celine and Christian Dior and has been on the cover of InStyle, Glamour, Harpers Bazaar, and LOfficiel magazine. Samuel de Luque Batueca, one of the top Latin influencers, better known by his online name Vegetta777, is a Spanish YouTuber with the 2nd most-subscribed channel in Spain, just behind elrubiusOMG. Elizabeth Ruiz is a former Hooters waitress before she embarked on her modeling and social media career. Here is a list of top 50 nano influencers in 2023, in lifestyle, fitness, fashion, and food. Latina Instagram influencers have taken over this famous platform, and they are so popular for a wide range of reasons. Take a look at some of the great Hispanic artists that have shaped Western art and culture. Diego Leon is a Bronx-based fashion blogger and one of the top Latin influencers who creates dapper, classic, and vintage menswear fashion accessible to everyone. Overall Hispanic influencers in the United States have become beacons within their communities inspiring people through their actions, and showing them what can be achieved when hard work meets ambition. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. Hispanic influencers in the United States have become the source of inspiration and guidance for millions of Americans who seek out their advice and expertise. Since her rise to fame, this Venezuelan-American beauty has also become a sought-after actress for film, television, and music videos. Established in 1968, the . Andrea Espada, whose real name is Andrea Rincon Estrada, is a Colombian internet and television personality. Alexis and Samantha are unapologetically themselves, and shed a light on topics that affect their communities and highlight people who embody what it is to be a true boss. First, many top Latino influencers have a vast online presence and reach, which brands are eager to capitalize on. Vicky, one of the top Latin influencers, has partnered with various brands, including Maybelline, Dior, Tresluce Beauty, IT Cosmetics, and more. We have to do it ourselves . But there are also many up-and-coming influencers eager to find their first collaboration. This Venezuelan stunner launched Oh Lola!, a fashion, beauty, and lifestyle blog dedicated to providing the latest fashion and beauty trends, local events, and personal style. Lele Pons 2. Second, leveraging the creativity of top Latino influencers allows brands to connect with Hispanic consumers in a meaningful way. As a board member of the National Association of Hispanic Journalists, she focuses on keeping their mantra alive, More Latinos in News. They head major nonprofits. She launched her YouTube channel in 2006 and started uploading makeup tutorials. Her recent endeavors also include developing the city-wide Chicago Early Learning marketing campaign. 1. As one of the top Latina Instagram influencers, she has talked about how she has dealt with depression and anxiety, and she has even shared screenshots of her therapy sessions on Instagram. Lili Estefan, one of the most well-known Latina influencers 2022, is best known for being the hostess of Univision Networks long-running show El Gordo y la Flaca (The Fat Man & The Skinny Woman) since 1998 where she interviews celebrities ranging from Hollywood actors singers politicians, etc; plus it helps promote charities benefitting sick kids worldwide via its annual event Alegra Por La Vida. On TikTok, Amara has quickly amassed 17.2 million followers with her lip-syncing and trending dance routines. According to her, many of their disorders may come from factors not considered, such as colonialism. She also created her Vine account where she started posting short comedy videos that further increased her popularity. Ruben Doblas Gunderson, better known as El Rubius, is a Spanish-Norwegian YouTuber and one of the Top Latin Influencers worth following. The wards 6, 8, 15, 16, 17, 20, 24 and 34 all saw a decrease of between 2,193 and 4,376 residents during the six-year period, according to the census data. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. For example, Selena Gomez is open about her struggles with mental health issues. Since its official launch in August 2014, her blog has become a source of inspiration for her dedicated followers and has been featured in renowned online magazines and brands such as Vogue Mexico, Glamour, Elle Spain, The New York Times, StyleCaster, and Who What Wear. Latinos and Latinas now represent 29 percent of Chicago's population, up from 20 percent in 1990. Jacqueline Priego is the writer, creator, co-director and actress of the Latinx web series PinkSlipped. Hes been credited with bringing Reggaeton into mainstream American pop culture by collaborating with artists such as Cardi B, Camila Cabello, Pitbull, Pharrell Williams, and Beyonce. Vicky Alvarez is a Florida-based Venezuelan makeup artist, beauty blogger, and social media influencer. Currently, Larkins client list has grown to include non-profits, start-ups, personal brands and large-scale events. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. This year the publication adds two new categories: Lawyer and Marketing. Updated on December 12, 2020. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. Alba Ramos is one of the top Latin influencers born in the Dominican Republic and raised in New York City, who is all for eco-conscious beauty and a toxin-free lifestyle. Maiah Ocando. She is one of the most popular Latina influencers 2022, and has been featured in international magazines such as Vogue Italia and Hola Mexico! What: The blog and Instagram account "Clark and Stone" (named after sons Clark, age 7, and Stone, 6) Topics: Fashion, travel and motherhood. Sasha Merci. Her internet success has also opened many new doors of opportunity for her, including singing and acting. That group's proposal would see the area represented almost entirely by one alderman and be home to a 66 percent white, 16.7 percent Latino, 8.3 percent Asian and 6.9 percent Black population. This stunning classy Latina also showcases her elegant aesthetics, fashion picks, and beauty tips on her Instagram account. Entity: Prado & Renteria, CPAs Prof. Corp. Last year, Gutirrez ran a marathon in Havana, Cuba for Apoyo para las Cubanas to bring awareness to the needs of women in Cuba. Famous Hispanic influencers use multiple strategies to reach their audience. Adrianna (@adriannkaw) 11. Maria Bethany Other Notable Hispanic Influencers on YouTube: Before her internet fame, Julie worked as a fashion editor and stylist. Despite her eccentric styling, she manages to pull off equally captivating looks. German runs two YouTube channels: one is named HolaSoyGerman, where he uploads hilarious videos about everyday life, and the other, his gameplay channel, JuegaGerman, which is the second-most subscribed channel in the Spanish language. With 44.1 million YouTube subscribers, Chile-based German Garmendia is one of the hottest Hispanic social media influencers; he also has 13.3 million Instagram followers. She posts pictures from all the best spots in the city that will make you really appreciate your home town. But her knack for making people laugh and her deep appreciation for her Dominican roots and culture led her down a different path. If you're not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. Tanya Lozano . Top Latino influencers bring unique perspectives on society that often challenge traditional views while still maintaining an open dialogue. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. Latina influencers 2022 were some of the most popular influencers on social media. Why are top Latino influencers so popular. She slays in outfits from JC Penny, Forever 21, and Athleta; meaning she has style for all types. Chicago's most powerful Latinos. Her following has grown enormously since then, making her one of the Top Latin Influencers and most popular Instagrammers in Colombia. Furthermore, famous Hispanic influencers typically offer creative ideas for marketing campaigns that can be tailored specifically toward different target markets within the demographic group. She has also been featured in many prestigious outlets, including Harpers Bazaar, Forbes, Womens Wear Daily, Vogue, and Glamour, to name a few. Weve rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. Latin-American comedian, content creator, author, and influencer, Juan Antiles, better known by his stage name Le Juan James, has risen to fame for his comedic sketches about growing up Latino in the United States. Twitter - @lelepons - 1.8m followers. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Entity: United States Hispanic Leadership Institute, DR.JOS BILLER, Neurologist, Chair of the Department of Neurology, Entity: Loyola University Medical Center, Entity: Cabrera Capital Markets, LLC & Cabrera Capital Partners LLC, OLGA CAMARGO, Managing Partner and Investment Fiduciary Advisor. InCast offers to launch Instagram campaigns for businesses in minutes, costing as little as $250. This is a challenge that counts on support from many in this community and our sponsors, said Nicado. Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. Carla keeps updating her Instagram with styling, traveling, fitness, and lifestyle content to inspire women with her work. These data suggest that the Hispanic/ Latin consumer market is the largest ethnic market in the U.S., making it a viable target for brands to tap into. The mission of the podcast is to talk about issues everyone should know about, through the perspective of two young women of color, and to feature interviews with creatives and change-makers who are breaking barriers in their fields with an emphasis on the stories of women at the intersection of race, gender, class, and ability. Born to immigrant parents on the citys Southwest side, Gutirrez is passionate about storytelling and is always ready to report and cover the citys top stories of the day. Political strength, in fact, might well be the community's biggest gain over the decades. J Balvin: Born Jos lvaro Osorio Balvin, this Colombian reggaeton singer, and one of the top Hispanic influencers in the United States is one of Latin Americas most famous music acts with multiple number-one hits on both Billboards Latin Songs chart and Hot Latin Songs chart. 130 E. Randolph St. Realizing the need for therapists for her community, Adrian, one of the top Latin influencers, founded Latinx Therapy in 2018 and has since become a globally recognized podcast, a directory of Latinx mental health speakers and professionals, a wellness center for BIPOC providers, and a social media platform for community support, all done in English and Spanish. In response to COVID-19, Lozano created a spin-off organization, We Got Us, which has recruited more than 1,000 volunteers and addresses immediate needs in the community like food and masks. Not only will the 50 most influential Latinoos be included, Negocios Nows Special Edition will also publish our well known Whos Who in Hispanic Chicago list that recognizes leadership in Business, Corporate, Culture and Education, Government, Healthcare, Elected Official, Media and Nonprofit. Chicago, IL 60601 From community activists to venture capitalists, Chicagos leading Latinas are influencing innovation and transformation within the community and beyond. Thalia Sodi is one of Mexicos most iconic television personalities and Latina influencers 2022 whose success began over 20 years ago. Hispanic influencers in the United States are proving that Hispanics are capable of achieving great success while staying true to their roots no matter where they come from or where life takes them. This Latina influencer and model of Cuban descent started posting on Instagram after being encouraged by a modeling scout, and soon enough, she quickly became popular on the photo-sharing platform. Today, her style channel has over 14.9 million subscribers with 2.5 billion views. View this post on Instagram A post shared by GERMAN (@germangarmendia) Julie Sariana, one of the top Latin influencers, is a Mexican-American fashion blogger, model, globetrotter, and designer living in Los Angeles, CA. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. Type Of Instagrammer: Photography. In the world of gaming and smartphones often dominated by male technology influencers, Krystal Lora, one of the top Latin influencers, proves that she is just as competitive in the field as any male tech expert. The Chicago White Sox have fully embraced a clubhouse culture led by a large group of Latino players. Genuinely one of the nicest guys we have met, his Instagram is non stop with modelling, TV appearances and pure entertainment. These influencers are a powerful force in the world of marketing. By providing this kind of advice to their audience members, Hispanic YouTubers become resources for young people who may not otherwise have access to the knowledge or resources needed for success. She has a paid partnership with Wholesom Food and has collaborated . Do brands love working with top Latino influencers? The United States has a long and rich history of Hispanic influence, both in culture and the media. They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. DYLANA LIM SUAREZ @dylanasuarez (203K), 41. Sofia Vergara: This Colombian-born actress is one of Hollywoods A-list celebrities, and one of the most popular Hispanic influencers in the United States, with a long list of film credits including Modern Family, Hot Pursuit, Chef, and Machete Kills. Willeyrex is also an author who has published a saga of books titled Wigetta alongside fellow YouTuber Vegetta777. Head over to Heepsy and get searching! She put together 200 care packages that were distributed to women in Cuba in very remote areas. With their authenticity, charm, and strong presence in their respective industries, Latina influencers 2022 have become well-respected influencers both in Spanish and English-speaking countries. Representing the disabled community, Jillian Mercado is an inspirational fashion model and Latin influencer who appeared in fashion campaigns for Nordstrom, Target, and Olay and became the first disabled cover star of Teen Vogue. And, crucially, they're politicians. Do brands usually work with top Latino influencers? A Mexican immigrant and Army veteran who discovered her passion for beauty, fashion, and lifestyle, Dulce Candy Ruiz, one of the top Latin influencers, has become quite a social media celebrity after her YouTube videos covering makeup tutorials, product reviews, and fashion tips have gained traction, allowing her to grow her fan base exponentially. Jackson Flores is the President of DishRoulette, a Chicago non-profit organization that supports restaurants from the ground up by providing financial support through state-funded grants, private donations, and local fundraising. His Spanish-language YouTube channel showcases his diverse abilities as a comedian, musician and writer. Why are Latina Instagram influencers important? Tatyana // @tat_ventures. She created a namesake blog where she documents her personal style, travels, and inspirations. Both channels raked more than 10 million subscribers, making German the first YouTuber to receive two Diamond plaques in 2016. The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. Latinas have always been underrepresented in the media, but that is starting to change thanks to Latina Instagram influencers. See on Instagram. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. Megan (@meganthemeganerd) 4. A Chicano from San Diego, Martinez is author of Hustle and has been a Breadloaf and CantoMundo Fellow. Flores has over a decade of experience in international, multi-concept dining, and quick service operations. He is known as one of the most popular Hispanic influencers in the United States and has received numerous awards from organizations such as ALMA Awards where he won Best Actor for Instructions Not Included in 2014. Are spread far and wide recently coined gender-neutral term some prefer ) are. Influencers ), 41 are eager to capitalize on who they are the best spots in form! Recent endeavors also include developing the city-wide Chicago early Learning marketing campaign and what purchase... In the form of tutorials and short clips of murder scenes on may,! 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