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Employee turnover is the never ending problem faced by the Indian IT industry due to less compensation and less career growth, dissatisfaction with the work environment or with the superiors, less onsite opportunities and misbalance between personal and professional life. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. Mas Malaysia can leverage this trend by expanding its product range and targeting new customers. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Malaysia Airlines Berhads vision is to become, An Airline of Excellence.. - Employment Rate If the employment rate is high then it will impact Mas Malaysia strategies in two ways it will provide enough customers for Mas Malaysia products, and secondly it will make it expensive for Mas Malaysia to hire talented & skillful employees. Despite increasing levels of airborne passenger and cargo traffic, revenue for the global airlines industry has grown sluggishly over the past five years as unstable fuel prices and rising competition have set downward pressure on airline ticket prices and freight shipping rates, restraining industry revenue growth . Khazanah Mas's should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Khazanah Mas's can face. It's still running with the name of Air India. Kuala Lumpur is the capital of the country. Over 32 million people inhabit this land. Malaysia Competition Commission regulates market-sharing prohibitions, 1. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Feel free to connect with us if you need business research. Civil society groups are influential not only in policy making but also in building a society wide narrative. Better Essays. However, we may send you emails on our new reports and solutions. At EMBA PRO, The number of passengers may decrease while the cost of raw materials may increase. Higher inflation may require Khazanah Mas's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. - Unrest within the Country & Chances of Civil Unrest We dont think that Mas Malaysia business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. Malaysia Airlines partners ReveMax to enhance revenue strategy -https://www.theedgemarkets.com/article/malaysia-airlines-partners-revemax-enhance-revenue-strategy, 5. 'A PESTLE analysis of the aviation industry', notesmatic, [online]. Malaysian Hospitality is world renowned, and Malaysia Airlines hospitality and services are world class, with its superior luxury and business class travel, Golden Lounge, In-flight offerings such as movies, TV, games, music, tasty in-flight meals and duty-free shopping. You can download Excel Template of PESTEL / PEST / STEP Analysis & Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, Case Study Solution & Analysis of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, SWOT Analysis of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, 5C Marketing Analysis of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, 4P Marketing Analysis of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Porter Five Forces Analysis and Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Porter Value Chain Analysis and Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Case Memo & Recommendation Memo of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Blue Ocean Analysis and Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Marketing Strategy and Analysis Malaysia Airlines: The Marketing Challenge after MH370 and MH17, VRIO /VRIN Analysis & Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, PESTEL / STEP / PEST Analysis of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Case Study Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, SWOT Analysis and Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Superb Trucks LP: How to Conduct a Field Experiment PESTEL / PEST / STEP Analysis & Solution, Airbnb: WhatA?s Next? 'PESTLE Analysis of the Global Aviation Industry', PESTLE Analysis, [online]. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. Neeraj Pandey, Gaganpreet Singh (2018), "Malaysia Airlines: The Marketing Challenge after MH370 and MH17 Harvard Business Review Case Study. This assessment tool is useful as a macro environmental tool to understand the performance of the firms and to monitor overall progress. Malaysia Airlines APESTEL Analysis Posted by Zander Henryon Aug-22-2018 PESTEL analysis is a widely used strategic planning and management tool. There are massive PESTEL templates and symbols to choose from, and creating a PESTEL analysis diagram could be really simple. - Intellectual Property Rights Protection Khazanah Mas's should assess the level of protection that intellectual property rights get under the legal system of the country. About us - https://www.malaysiaairlines.com/my/en/about-us.html, 2. The change in the behaviour of passengers following the COVID-19 crisis, travel restrictions and the ensuing economic crisis have resulted in a dramatic drop in demand for airline services. - Influence of Climate Change How climate change will impact Mas Malaysia business model and supply chain. The airlines need to improve their systems and flights to decrease harmful emissions. The airline companies, which operate in countries with political turmoil, may see a sharp decline in revenue. Subsidiaries, Partnerships and Collaborations Report. PESTEL analysis is mainly the assessment of macro environment factors. One way to start is by closely mapping the changes in consumer buying behavior and emerging value proposition. It can be concluded that measures should concentrate on the causes of NPLs rather than amnesties in order to mitigate the problem of NPLs. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. Analyze Strengths and Weaknesses of Khazanah Mas's. Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. Recession and unstable economic conditions can severely affect the airline industry. These four external environment forces are political/legal segment, economics segment, sociocultural segment, and technological segment. Apart from operating from its home base, Kuala Lumpur International Airport, the company operates in Europe, the Middle East, Australasia, North and South Asia, and Southeast Asia. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. 2. Should Khazanah encourage job and route cuts at MAS, and how would the government react to them? Malaysia Airlines Berhads unique selling proposition or USP lies in being one of the leading airlines in Malaysia serving global destinations. Increase in jet fuel prices decreases profits for airlines, 1. This section is available only in the 'Complete Report' on purchase. Choosing the vision, mission and the reason of existence for Khazanah Mas's. 1. In a market with a lot of growing airlines, MAS has still managed to sustain its competitive advantage even during critical situations. 'PESTLE Analysis | Generating Better Profit Margin for an Airline Industry', PESTLE Analysis, [online]. Malaysia Airlines: The Marketing Challenge after MH370 and MH17 case study (referred as Mas Malaysia for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Sales & Marketing and strategic management. The industry, like airlines, needs to maintain a clear image. This can help Khazanah Mas's to bring in more transparency and make supply chain more flexible. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. PESTEL ANALYSIS OF MALAYSIA AIRLINES POLITICAL Taxation - an obstacle during recession. According to Michael Porter organizational performance is to large extend determined by various industry forces. The global airline industry is really enormous and plays an important role in global trades. Some of the economic factors that Mas Malaysia should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. To maximize their effectiveness, color cases should be printed in color.In the first six weeks on the job, the new CEO of Malaysia Airlines (MAS), has developed an ambitious turnaround plan, including aggressive job cuts and route eliminations, but MAS's largest shareholder, Khazanah Nacional, the sovereign wealth fund, is tasked with helping to grow the Malaysian economy. - Judiciary Independence In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. A PESTEL framework was used to analyze macro environment of aviation industry. - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. At the same time, the economic condition of all the countries has experienced some depression which can affect the airline industry as well. Malaysia Airlines Berhad (MAB) is a flag carrier airline based in Sepang, Malaysia. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. With its hub in Kualalampur, the airlines fleet consists of 15 A333, 6 A359 and A332 and 44 B738. Technology is fast disrupting business models across various industries. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In India , people in this sector have understood the pulse of the times .They understand the far reaching effects of our PM Narendra Modi's call for " Make in India " that will definitely lead to the increase in the number of tourists visiting the shores of India. Here is a PEST analysis for airline industry to give you a better idea. The growth and success of any organization depends on its employees. You can use the following in your reference section in order to give credit to the source. Moreover, should MAS's new CEO pre-announce publicly his intentions? - Attitude towards Leisure Khazanah Mas's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. Feb 26, 2023 (The Expresswire) -- "Airline A-la-carte Services Market" Research Report 2023 Provides a Basic overview of the Industry including definitions,. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. It can enable Mas Malaysia to hire skilled workforce at competitive salaries. According to IATA, passenger air transport measured as revenue passenger kilometre was down 90% year-on-year in April 2020 and still down 75% in August. The airline is aiming to further implement innovative fuel optimization initiatives in addition to offering the highly fuel-efficient Airbus A350 aircrafts on the London route. Currently, about 11.3 million people are working in the airline industry, and it also has the potential to create more jobs in the future due to its growth. Based on the findings of the present study and learning lessons from other countries, the author provides recommendations for universities and policy makers to boost the spirit of entrepreneurship among youth. For example, if there are cases of employee harassment or passenger mistreatment, those events can create a deep impact on their business. For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Choosing the vision, mission and the reason of existence for Mas Malaysia. - E-Commerce & Related Infrastructure Development As E-Commerce is critical for Mas Malaysia business model. It has decimated the culture of savings as people dont have enough to save. For this reason, the aviation industry is widespread and may get affected by different external factors. This culture of consumption and savings impact both type of consumption and magnitude of consumption. - Consumer Disposable Income The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980s. 50 international and 35 domestic destinations Excellent advertising and marketing strategies Decrease of ticket prices Promotions Advantage for domestic and international travelers Thus significantly impacting the ability of Khazanah Mas's to build sustainable competitive advantage The study results to know the human resource techniques among hotels in a better way and impact on their performance in provide excellent guest satisfaction. - Mobile Phone & Internet Penetration Khazanah Mas's should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In the United Kingdom, due to Heathrows long runway, Malaysia Airlines pilots use idle reverse thrust power while stopping the aircraft allowing for 18KG of fuel to be saved per landing, which over the course of a month reduces approximately 3,420KG of carbon dioxide from being emitted. International Journal of Business Economics and Management Research, HUMAN RESOURCE PRACTICES IN INDIAN HOTELS: A STUDY OF BUSINESS & OTHER HOTELS IN DELHI (NCR, THE EXTERNAL ENVIRONMENT AND ITS EFFECT ON STRATEGIC MARKETING PLANNING: A CASE OF STARBUCKS MALAYSIA, BUILDING HIGH PERFORMANCE TEAMS-A TQM APPROACH AT BHEL, HYDERABAD, RISK OF OBSOLESCENCE OF SYSTEM IN INDIAN BANKS, MAKE IN INDIA BIG BOOST TO TOURISM AND HOSPITALITY, EMPLOYEES PERCEPTION TOWARDS ORGANISATIONS DEVELOPMENT PRACTICES- A STUDY OF INDIAN FIVE STAR HOTELS, STRATEGY AND 'STRUCTURE' WHICH COMES FIRST, STUDY OF FACTORS AFFECTING ENTREPRENEURIAL INCLINATION AMONG UNIVERSITY STUDENTS, THE IMPACT OF AMNESTIES ON NON-PERFORMING LOANS IN NORTHERN CYPRUS, EFFECT OF MANUFACTURING PLANNING OBJECTIVES AND CONTROL SYSTEMS OF MULTINATIONAL ENTERPRISES IN NIGERIA, EFFECT OF MANUFACTURING PLANNING OBJECTIVES AND CONTROL SYSTEMS OF For example Uber employment system is not consistent with French laws and it is facing challenges in the country. 5. - Attitude towards Leisure Mas Malaysia should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. - Level of Acceptance of Technology in the Society Khazanah Mas's has to figure out the level of technology acceptance in the society before launching new products. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. The research finding has revealed that factors like age, gender, family income, entrepreneurship course etc. The companies must take advantage of technological innovations to offer a satisfactory service to their passengers. The human resource significantly contributes in the development of Hotel Industry. Mas Malaysia should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. However, it was limited to the airmail routes of European nations. - Nature of Social Contract between Government & Society Before entering into a market Mas Malaysia needs to understand the nature of social contract between government and society. The airline may lose customers for the lack of security to those parts. It shares cordial relationships with Asia-Pacific nations such as Australia and has strong bilateral ties with Japan and India. - Waste Management What is the policy of waste management in the prospective market and how Khazanah Mas's can adhere to the waste management requirements in that market. For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. - Technology transfer and licensing issues for Mas Malaysia laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Mas Malaysia can avoid shakedowns and IPR thefts. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. One way to start is by closely mapping the changes in consumer buying behavior and emerging value proposition. Malaysia is a Southeast Asian country; it gained her independence in 1957. Reach thousands of academicians and corporates. Malaysia Airlines is an airline that operates flights from its headquarters in Kuala Lumpur. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! One of the most important factors affecting the expansion of . Mcdonald Porter's Pest Analysis Essay. PESTLE Analysis on Malaysia Airlines (MAS) Political: Air transport agreement between the government of the United States of America and the government of Malaysia during 21 st June 1997. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Definition of PESTEL / PEST / STEP Analysis. The recent era of economic depression shook all industries and airlines' industry was no exception. 1. By using the PEST analysis, MAS airlines will link the entire four forces that may influence their business in general and competitive environment. Journify | Home - https://journify.malaysiaairlines.com/content/journify/my/en/home.html, 4. growing, since 2000, Singapore Airlines has only managed to grow passenger numbers on the mainland (Singapore and Malaysia) by 2 per cent annually (Heracleous, Wirtz and Pangarkar, 2006; Heracleous and Wirtz, 2012). PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. - Work Force Productivity Work force productivity in US has grown by 25-30 % in last two decades even though the salaries are not reflecting those gains. Here are some issues which can directly impact the business of airline companies: A country's economic condition is directly related to the business operating within the country. Everything in desktop + Templates Community, Join 2023 Edraw Special Sales. 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